How to Advertise with MA-Roots

Established in 1996, MA-Roots delivers in-depth destination guides, lodging features, culinary reviews, and event directories across the New England region.

Our mission is to inspire, guide, and showcase New England’s unique charm and vibrant local businesses.

The MA-Roots network comprises our central regional portal, dedicated digital newsletters with tens of thousands of opt-in subscribers, and six state-specific directories: MA-Roots Massachusetts, MA-Roots Connecticut, MA-Roots Maine, MA-Roots New Hampshire, MA-Roots Rhode Island, and MA-Roots Vermont.

Our dedicated marketing team brings decades of invaluable knowledge and regional expertise to help partner brands thrive.

Our Audience

MA-Roots connects your business directly with high-intent travelers actively planning weekend escapes and vacations:

• 3+ Million visitors annually across our regional ecosystem
• 78,000+ active social media community followers
• 72% of audience members are women making household travel decisions
• 26% Household Income (HHI) greater than $150k
• 65% are college and post-college graduates
• 78% plan overnight stays of one or more nights at regional lodgings
• 90% travel at least 2 times per year, with 31% traveling 5+ times annually
• 77% reside within a single day's scenic drive of regional destinations

Our Marketing Solutions

We offer flexible, high-impact partnership packages tailored to your marketing goals:

• Featured Website Listings: Prominent placement on high-ranking category directories (many ranking #1 on Google). Listings include photos, custom descriptions, direct links, and seasonal updates.
• Dedicated & Themed Email Campaigns: Reach highly engaged subscribers with custom promotional emails and seasonal newsletter features.
• Social Media Spotlight: Amplified reach through curated campaigns across our social channels.
• Premium Display Advertising: High-visibility banner units and category sponsorship takeovers.

Interested in our media kit and advertising rates? Contact us below: